📖 Game Rules & Mechanics

This page explains how every number in the game affects performance and outcomes.

1. Price ($500 – $700)

• Higher prices → higher revenue per unit sold.
• Lower prices → higher attractiveness and market share.
• Price attractiveness counts for 40% of market share calculation.

2. Marketing (2 – 6)

• Marketing improves visibility and customer awareness.
• Each point of marketing = $1M cost per region.
• Marketing attractiveness counts for 30% of market share.

3. R&D (0 – 10)

• Improves product quality (diminishing returns after quality > 100).
• Each point of R&D = $1M cost.
• If R&D = 0 → quality slowly decays each round.
• Quality attractiveness counts for 30% of market share.

4. HR (0 – 10)

• Represents investment in employees and organizational strength.
• Each point of HR = $1M cost.
• Improves long-term stability (slows down random fluctuations).

5. Production Allocation (30k–100k per region)

• Units allocated to each region, capped at 200,000 total.
• Too few → miss sales. Too many → wasted capacity.

6. Market Mechanics

• Base demand: NA 100k, EU 80k, APAC 120k.
• Market share = 40% price + 30% marketing + 30% quality.
• Sales = min(demand share, allocated units, capacity).

7. Costs

• Production = units × $200
• Marketing = decision × $1M/region
• R&D = decision × $1M
• HR = decision × $1M

8. Profits & Cash

• Revenue = sales × price
• Profit = revenue − costs
• Cash < 0 → bankruptcy

9. Shareholder Value Index (SVI)

• 40% cumulative profit + 30% avg. market share + 30% cash

10. Rounds

• Game lasts 4 rounds, then final placements shown.